The Brand New section of the underconsideration website is my personal "informant" for all the major rebrand cases on a global scale. It also has a section where professionals of the industry reviews some rebrands in-depth. It has a database of cases that goes back to around 2006.
The website is also crawling with other people who shares the same interest of branding, although the comment section can get hectic with people comparing logos with similar design traits (even though the two companies may be from different continents, and different professional sectors) and people trolling with self-made memes and other shenanigans. Nonetheless there are many insightful comments regarding the case in question. Plus, the rest are pretty amusing to read anyway.
The rest of underconsideration is full of goodies as well. Art of the Manu would be my runner-up favorite.
underconsideration.com/brandnew/
underconsideration.com
underconsideration.com/quipsologies/
But yeah, have a great rest of the semester!
Very cool site! I feel that its pretty rare to find a active community on design sites that will also have fun! Their April fools joke was awesome as well!
ReplyDeleteThis is a pretty fantastic design blog. I will be using it for reference in the future. Seeing redesigns by companies such as Pentagram publicly reviewed is an entertaining and valuable resource. Oddly enough one my favorite sections is the Art of Menu page which exhibits standout menu designs : http://www.underconsideration.com/artofthemenu/
ReplyDeleteLEGIT. I think this is very informative and correlates well with our identity project. This seems like the perfect site to draw inspiration from and to see what people have already done. You can see trends and breakthroughs alike.
ReplyDelete