Brand New, New brands.

Well, This has to be my favorite branding-related website.

The Brand New section of the underconsideration website is my personal "informant" for all the major rebrand cases on a global scale. It also has a section where professionals of the industry reviews some rebrands in-depth. It has a database of cases that goes back to around 2006.


The website is also crawling with other people who shares the same interest of branding, although the comment section can get hectic with people comparing logos with similar design traits (even though the two companies may be from different continents, and different professional sectors) and people trolling with self-made memes and other shenanigans. Nonetheless there are many insightful comments regarding the case in question. Plus, the rest are pretty amusing to read anyway.


The rest of underconsideration is full of goodies as well.  Art of the Manu would be my runner-up favorite.

underconsideration.com/brandnew/

underconsideration.com

underconsideration.com/quipsologies/


But yeah, have a great rest of the semester!

What NOT to do in Logo Design

I found another awesome article from Smashing Magazine that I think could be very useful for all designers called "10 Common Mistakes in Logo Design."  Although I have little to no experience in logo design (the only logo I "designed" my client had already sketched out what they wanted for me) I think it is good to know this tips on what NOT to do so if I do start log design I have something to go off of.  The hardest thing for myself in logo design is knowing where to even start, so maybe knowing where NOT to start and having this information in the back of my mind may be helpful.  Most of these tips have to do with avoiding the obvious, what others are doing, or what already exists in logo design.  I think overall what I can take away from all these points in this article is to make your logo unique, ordinary, and professionally fitting for the business it is to represent.
If you don't have time to read the full article, here are the bullet points they say graphic designers should avoid in logo design:
1. Designed by an Amateur
2. Relies on Trends
3. Uses Raster Images
4. Contains Stock Art
5. Designing for Yourself Rather than the Client
6. Overly Complex
7. Relies on Color for its Effects
8. Poor Choice of Fonts
9. Has Too Many Fonts
10. Copies Others