01 February 2014

Designing for the Super Bowl

I thought that in the spirit of this year's Super Bowl, that I would sharing an interesting story I found that links our world as Graphic Designers to the world of sports. An amazing opportunity was recently given to 20 students at SCAD (Savannah College of Art and Design) in their Motion Media Design class, when they got to work with Fox and create the opening sequence for this year's Super Bowl. The goal of the class is to teach the students about network branding and what better real life opportunity to learn about that then to design a opening title for the Super Bowl that is going to be watched by thousands of people. Although the opening is just 20 seconds long, the group of students put countless hours in to the project. The group first had to do some research for the concept: understanding the brand's style and aesthetic. The class then broke up into smaller groups and started creating ideas for the opening sequence. After narrowing down the ideas and conversing with Fox, the class began working on the actual production. I do not know a lot about motion media nor do I believe that is the direction I am going to go with in my career as a design, but how the motion media process works is nothing short of amazing.


The group found a local high school football player to be the model the movements for the giant robot that Fox Sports is so well known for.

From that data, the students were able to create a world around the movements and eventually create the look of the robot itself with the motion data. Every second is made up of 60 frames, with each frame containing particular movements and images.


Austin Shaw, the professor of the class said "The team spend a lot of time fine tuning the concept and creating storyboards. These boards showcased the mood, style, specific shots and camera angles in the opening sequence, which gave Fox Sports a scene-by-scene layout to approve."

 
Each frame was individually treated by students and was comprised of 2D, 3D, texture, camera angles, and lighting to make the whole sequence come together.
The team spent a lot of time fine tuning the concept and creating storyboards. These boards showcased the mood, style, specific shots and camera angles in the opening sequence, which gave FOX Sports a scene-by-scene layout to approve. - See more at: http://www.scad.edu/blog/how-my-class-designed-super-bowl-open#sthash.j8Mfl3pt.dpuf
The team spent a lot of time fine tuning the concept and creating storyboards. These boards showcased the mood, style, specific shots and camera angles in the opening sequence, which gave FOX Sports a scene-by-scene layout to approve. - See more at: http://www.scad.edu/blog/how-my-class-designed-super-bowl-open#sthash.j8Mfl3pt.dpuf
The team spent a lot of time fine tuning the concept and creating storyboards. These boards showcased the mood, style, specific shots and camera angles in the opening sequence, which gave FOX Sports a scene-by-scene layout to approve. - See more at: http://www.scad.edu/blog/how-my-class-designed-super-bowl-open#sthash.j8Mfl3pt.dpuf
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3 comments:

  1. Jessika A. BystromFebruary 4, 2014 at 6:26 AM

    I watched the actual 25-30 second commercial of that, and I have to say for what it's worth, it was pretty impressive. Most impressive of all is the amount of work that went into it, from building up ideas and creating the concepts based on the brand. Those 60 frames per second really counted for the amount of movement they put forth on the robot. The techniques and the programs they must've obviously enabled their creation to come alive, and I really appreciate the time and work that was put into creating such a commercial; it really shows us that it's not just stationary design that makes it big. 3D has been a very popular medium these past few years, especially in movies. I'm sure the SCAD students were very grateful to have been given the opportunity to team up with Fox to create something like that for the Super Bowl.

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  2. Phillip NoguerasFebruary 6, 2014 at 8:05 PM

    That's awesome! I would love to have a project in school that allows me and my fellow classmates work with a professional client. After working with a lot of 3-D modeling, camera movement, animation, and 2-D texturing its amazing that these students were able to produce such a high quality product.

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  3. Tanner GrammarFebruary 6, 2014 at 8:42 PM

    Thanks For Sharing This! I love football and watch it every Sunday. I find it fascinating whenever these little commercials and blurbs come up. I always wonder how they were created and now i know! I think its really cool that they had an art and design school do it. I would be ecstatic if i was one of those kids and to say "I Made That". That is the best feeling in the world! Thanks again!

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