A friend of mine had been talking to me about this article, Hear All You People Harken O Earth, for quite some time now, so I figured I would finally read it to get her off my back. The whole idea of the article is that font choice can and does have a real world bearing on how we react, positively or negatively, to a written article. This article is a little boring to read because of all the mathematical and statistical language, but still really interesting.
I think that the most interesting part of the article is the part when the student is talking about how his font choice changed the grade he received on several of his papers. In total, he had written 52 essays. Eleven in Times New Roman, 18 in Trebuchet MS, and 23 in Georgia. Of the three font faces, the essays written in Georgia averaged a solid A, Times New Roman had an average of A-, while Trebuchet only averaged a B-.
Although the previous example is purely anecdotal, the article does contain other studies and examples to bolster the idea that type face choice also carries with it a feeling or emotional value. This article will make me think twice about what font I use on my next term paper.