Branding is very important in making a product or company well-known. According to the AMA (The American Marketing Association) branding is a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one or a group of sellers and to differentiate them from other sellers" (Lake).
The important features of assuring a successful brand are:
- Making sure your brand's message is clear
- The brand is achieving buyer motivation
- Creates user loyalty with future products that the company may have
Apple has become one of the most successful companies in the world and is a huge power house in technology. Apple products have come to be a 'must have' and the company has continued to reinvent their branding image for many years.