In other news, since project 2 is starting soon, I thought that it would be a good idea to share a relevant article about packaging design. I stumbled upon this while researching for the project.
Here are some of my favorite designs.
I adore the "bean bag" for it's organic, transparent look. The product looks so much fresher in it than the normal bean products I saw at the supermarket last week. (It reminds me of the "milk in a bag" I encountered in China back in the 2000s, I think they have those in Canada now.)
I just love the dogs in this one.
The milk cartons are great because they are simple. It really gave me the impression that the milk are perfectly white and pure. Here is also a similar design that I also like.
This has to be my favorite one. Despite the cost concern I loved how it has the academic theme. Perhaps it could be sold individually by the test tubes. These are all designed by students, not that we need to raise the bar because of that...
In you're interested in seeing all 30 of them, here's the link to the article: Awesome
These are all awesome examples and can provide some great inspiration for anyone who is looking for some. I would have to say my favorite of the bunch is definitely the bean bag. It is such a simple concept but the appeal it has is really nice. My only concern is how those bags would fair in a real life setting where they are getting shipped around and what not. Might cause a concern with breaking or compromising the actual product in some way.
ReplyDeletePlastic bags shared a disparaging factor in this nation of ours because the fact that our understanding of a plastic bag limits to those slimy thin weak bags we get from the grocery stores.
DeleteIn fact plastic packaging is quite common in Asian supermarkets and judging by the look of it I would assume that these bean bags are made a type of thicker plastic so durability should be no problem.
In terms of transportation and storage, these types of products are usually stored in paper boxes during their transit, and I think they're placed in those freezers you grab things like frozen fish sticks from in grocery stores*.
*E.x. these ones: http://tersteegs.com/wp-content/uploads/2010/10/Frozen-Dairy-Main-Photo1.jpg
I love the mint packaging, very creative indeed. The bean bags are kind of interesting, but I don't know how practical they would actually be. The whole article is pretty inspiring though, seeing as they were all done by students.
ReplyDeleteAll of these are SO cool! I especially like the bean bag design, and I agree with you that they look so much fresher in that packaging than beans in a can. I love the hand-written typography they used on those as well. I'm not totally sure how they would sit on the shelf though? Perhaps they could be hung... or stored in a bigger box. I had come across the test tube pencils when I was researching too! Such an eye-catching design. Granted, maybe not the most practical, but it's still such a fresh, creative approach.
ReplyDeleteStudent work?? Where do these kids go to have the resource to create such pro quality packages? Anyways these are really awesome, and show the power of good packaging. Without the sweet concept and box those mints cost basically nothing and only sell to resturants, but marketed like this I am sure a company could mark the price up 10 times.
ReplyDeleteThese are all really clever designs and all things I would expect to see on actual products. Though I wonder where these students got the money to mock up these products. Bean Bag is probably my favorite of the group as I appreciate the pun.
ReplyDeleteTHE BAR HAS BEEN RAISED. Time to stop being lazy and get some better work out there if this is what we have to compete with in this economy.
That's it, I quit. In all seriousness though, these are fantastic. I am especially impressed with the Bean Bags and gris 12 design. Though they may have claims issues due to their fragility. Hopefully I can make something at least half successful as these. This is a great link, I'll be adding it to my bookmarks for future inspiration. Strong type and white space seem to be key factors in the success of all these designs.
ReplyDeleteGood Product design is hard to come by, just today in one of my classes we were discussing the type and layout of Walmart's Great Value line and how boring and bland it looks on the shelves. The designs you showed here are both simple and extremely aesthetically pleasing to look at, you are drawn in, get the information quickly and clearly!
ReplyDeleteJordan, we should go to grocery stores together next time & find inspirations (Even though my project will have nothing to do with in-store products). What are you doing for this project?
DeleteI am glad you paired this post with our current projects. I feel I am getting so wrapped in one idea that I avoid the rest. Yet seeing these has given me a few ideas on how to make my product interesting and loud. The mint one has to be my favorite--with the visual pun and all:) I find packaging a little boring, however, the more we venture into it and the more examples prevailed...it is becoming a high area of interest. Thanks!!! Great post:)
ReplyDeleteI don't see any problem with you posting about the same subject matter as our current project. It means you were researching and found something that inspired you. I think there are so many incredible package designs and honestly, I've done a lot of research, and I haven't seen any of the examples you posted. That to me, says that there are an excess of great ideas just laying around where no one has seen them quite yet.
ReplyDeleteAHH. I love packaging design! These are great examples, thanks so much for sharing. I feel there is a great amount of wit and genius put into packaging design. I'm reading a book on design and marketing right now and it asks, "what statement do you want your product to make? The bigger the statement, the more it influences humanity. People don't fall in love with your product, they fall in love with your process." I feel that great design like these SHOWS the process, and that's how their product is bought. People fall in love with it.
ReplyDeleteI think that's a very useful question.
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