Image-based design

Imagery is a designers most powerful tool. Without it a designer would not be able to achieve that level of design that could truly distinguish their designs from someone else. It is something that allows the viewer of the piece to become physically involved with that piece. Images bring a lot to the table of design. For one images can bring forth emotion from the viewer and with that being said I do not think that there is one piece of professional design that does not evoke some sort of a mood from other people, that I have seen.

Here is an article from AIGA.

Designers develop images to represent the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions. People respond to images instinctively based on their personalities, associations, and previous experience. For example, you know that a chili pepper is hot, and this knowledge in combination with the image creates a visual pun.

In the case of image-based design, the images must carry the entire message; there are few if any words to help. These images may be photographic, painted, drawn, or graphically rendered in many different ways. Image-based design is employed when the designer determines that, in a particular case, a picture is indeed worth a thousand words.

Here we see that everything above that I said was pretty much right on the money about imagery. I really enjoyed reading this article and learning about the field a little bit more. Imagery is powerful and I hope that we all can use it to its fullest potential in all of our works.