Sidewalk illusions have always been something I have found to be incredibly interesting. I love the idea of creating a 3D environment on a 2D medium. Thus extending the existing real 3D world into a surreal made up 3D world. It can make you look at things in an entirely different way. Another element to take a look at is the perspective/ angle that you are looking at the sidewalk drawing from. The drawings are designed to be perceived from the level of our eyes, vs if you were at level with the ground the illustrations would not create the same 3D effect. I feel as though incorporating these 3D illusions into package designs would catch peoples attention more effectively. Thus selling more product.
