The key to making type work in a design is picking the correct typeface and color - these can either make or break your project. With the right typeface, you can convey a certain mood or emotion just by a few words. Add color, and you have created an even broader range of emotions that you can extract from your viewers. Type is something that can be immediately noticed and recognized as a logo and brand, and can be very helpful when trying to establish a business.
It is also very important to consider type choices in web design as well as graphic design. Most information on the web is type, and what typeface you use can be either very effective or very distracting to get the point across to the viewer. Readability, coherence, and visual appeal are all very important things to consider when picking a typeface for the web.
The thing I like about typography is that it seems so simple yet can be a difficult decision to make as far as typefaces, sizes and colors go. There are so many options from all hand-made type to the oldest and most revered typefaces of all time. Each one serves a purpose and has different meaning when used, which is what I really like about it.
I love typography & I think this makes some very true points about choosing your typeface. I agree that it is such a simple thing yet can be one of the hardest decisions to make because it has such an impact on its audience!
ReplyDeleteI often struggle at choosing typefaces and pairing them together, so this is an informative article to me. I think that the images they included as examples are really cool! I liked the section on Typography and Poster art the best! Nice find.
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ReplyDeleteI also love typography. I think that it can single handedly make or brake a project or work. I enjoy this article especially the part about kerning due to the fact it shows you right there how exactly kerning effects the word or phrase. Kerning makes the word easier to read which makes you read faster. On the un kerned version, feels like my eyes are glued to the spaces and takes a while to read.
ReplyDeleteI have to admit that until I started taking these typeography classes I never really noticed how strong type was and when I did I never understood how. However now that I do, I have to say it is amazing how powerful a poster can be with just type. There are an infinate number of uses for type.
ReplyDeleteTypography is one of my favorite parts of graphic design but it can be so frustrating. Like you said, type can either make or break your design. Trying to find that perfect typeface and avoid going to your usual favorites is sometimes hard to avoid.
ReplyDeleteI agree with everyone who has already commented: typography can make or break a design. The general public just thinks "that is/isn't appealing", but as designers, we think "this works with this, and these do/don't go together".
ReplyDeleteI agree with everything Typography is important. I didn't know how important it was until I took typography classes. It's also frustrating since it's hard to find a good type for a certain thing and if you choose the wrong type it throws off everything.
ReplyDeleteTypography is definitely a very important aspect in design. We do not realize it sometimes, but typography can make or break a design. The font style we choose along with the way we arrange the typography is also very important. Sometimes, typography is best left unused, however, it can also make a design stand out above the rest.
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