Graphic Design for a cause

It really makes me glad to see good design used as a means to promote something. Particularly, cancer research and funding. I've had some very personal dealings with cancer in the past five years and it is a terrible thing that obviously needs to be eradicated. While tumbling down tumblr I came across the humble blog of a man who designed his own posters to help people donate money towards his mother's treatment.

His taglines are somewhat satirical but they make a very valid point. There's far too many jokes made about the subject and it often gets trivialized or marketed by big corporations. Susan G. Komen is notorious for that unfortunately. They do fund the research but with far smaller of a percent of their capital than I'd like. Clever and simplistic design like this should be used more on these advertising fronts. The hackneyed ribbon is regrettably starting to lose its meaning through overuse and abuse. We have the technology and we have the artists who can make marvelous and memorable design to advertise and battle for noble causes but far too often those artists get bought up by companies like Pepsi or Nike or Apple or whomever. We need more brave designers to tackle these things because honestly, if pepsi had a crap logo, it would still sell. If cancer research had an awesome logo, we would kick its ass.